Modern American Classics
Drawing on 15 years with the company who shaped the identity of American Fashion for the past five decades, Teddy von Ranson aims to define new American classics that capture modern American life; equally influenced by East and West Coast with strong synergies to European discernment.
Once separate and distinct, East Coast and West Coast sensibilities have now merged, and combined with European aesthetics, constructed a new identity; thus the need to redefine American Classics.
Teddy’s vision is anchored in modernity. Following the guidelines he worked with most of his career: longevity, timelessness and style, the collection is rooted in quality and authentic details. Reflecting his consumer’s values of exclusivity and style, TEDDY VONRANSON offers Classics, Outerwear, Tailoring, Shirts and Knits, Fashion Denim, Logoed sportswear and Swim.
The former Creative Director of Frye Group Men’s and Women’s Apparel, Teddy began his career at Ralph Lauren, where he spent 15 years and rose to a senior position in women’s concept and design.
Teddy von Ranson is an American designer based in New York City. Originally from Canada, he studied in California at the Fashion Institute of Design and Merchandising in Los Angeles. Teddy moved east at the age of twenty four to work for Ralph Lauren in New York City, where he rose to a senior position in concept and design before moving on to become the Creative Director of Frye Group.
Teddy’s bi-coastal background, combined with 15 years at the company that defined American fashion standards, has helped characterize his general aesthetic and values. This unique perspective compelled him to create a collection that resonates with the modern creative and tech savvy American man; one as much attached to a West Coast surf culture as to the East Coast urban experience.
We believe in using the most ethical approaches for sourcing and manufacturing all TVR products. A majority of fabrics we use are stock fabrics, already in inventory with our suppliers.
We are proud that a majority of TVR products are manufactured locally in New York, supporting the local community. We believe in treating all employees and partners with respect and dignity and creating a diverse environment where everyone can thrive.
We strive to create lifetime products of exceptional quality; the antithesis of “fast fashion” and in that way hope to minimize waste as much as possible.